Market Research Analyst

Tampa
US-FL-Tampa
Category
Marketing
Type
Regular Full-Time

Our Company

About Us:

American Integrity Insurance, the premier writer of Florida homeowners insurance, has more than 275,000 customers and is exclusively represented by more than 900 independent agents who specialize in this complex and ever-evolving market. We offer sound and comprehensive home, condo, rental property and manufactured home insurance to families throughout the Sunshine State. Comprised of nearly over 180 insurance professionals, most of whom work in our Tampa-area headquarters, we have been recognized as a Top Place to Work in Tampa by the Tampa Bay Times and a Best Places to Work in Insurance by Business Insurance magazine for the past three years.

 

A Day in the Life:

Who Says Insurance Can’t Be Fun? From company picnics to charity events, no one can ever say American Integrity Insurance doesn’t understand the importance of having fun, helping others and giving back. Our company culture is priceless, and we hold true to our six core values: integrity, commitment, teamwork, humility, passion and fun. As a team working to provide home insurance solutions to our policyholders, together we aim to achieve greater heights each day and celebrate each other's accomplishments along the way. It is our mission to continue providing reliable, customer-centric homeowners insurance to Florida residents and paying claims in a timely manner when our customers suffer a loss – and to do so with Integrity.

 

Learn more about American Integrity Insurance and our job opportunities at www.aiicfl.com.

This Job

This Job: Market Research Analyst

 

You'll Report To: VP of Marketing

 

What You'll Do: The Market Research Analyst will be responsible for gathering, organizing and reporting market-related information to support objectives of the marketing and sales departments.  Using these analytical insights, the Market Research Analyst will work with the VP of Marketing and other stakeholders throughout the organization on initiatives designed to strengthen the American Integrity brand in the marketplace and drive strategy, launch plans, positioning and messaging for all products, both current and new.

What You’ll Do

What You'll Be Responsible For:

 

  • Researching industry trends and direction especially as it relates to both property/casualty and reinsurance to grow our book of business. Research will include both primary methods (interviews, focus groups, surveys) and secondary (journal publications, professional documents, and regulations).
  • Developing and enhancing our customer segmentation models.
  • Developing models to improve customer retention (loyalty), lifetime value, and overall profitability.
  • Exploring new data sources and analytical techniques to ensure ongoing competitive advantage.
  • Conducting and coordinating research, predictive modeling and/or analytics projects leading to applied business results.
  • Conducting comprehensive marketing analysis and enhance various marketing dashboards.
  • Working with the marketing team on content strategy, link building and keyword strategy to increase rankings on all major search engines.
  • Managing search engine marketing campaigns as appropriate to maximize ROI.
  • Generating monitoring reports for key marketing metrics and results to track business performance and identify areas of opportunities and risks.
  • Monitoring and reporting test results.
  • Managing adhoc analyses to support both the marketing department and the overall consumer Markets business.

What You’ll Need to be a Top Candidate

What You'll Need to Be a Top Candidate:

 

Education: Bachelor’s degree in business, statistics, economics, mathematics or other quantitative discipline strongly preferred, although an exception could be made for an individual with extensive professional training.
Experience: 2-4 years of statistical modeling, Design of Experiments, and/or SQL.

Skills:

  • Exceptional oral and written communication skills.
  • Strong MS Excel skills, including ability to create pivot tables
  • Strong understanding of data warehouse, data marts, data cubes, queries, and reports
  • Excellent written and oral communication skills and ability to present technical results to non-technical audiences
  • Ability to work in a matrixed environment
  • Solid Analytical/statistical skills
  • Ability to think deeply about statistical issues as well as business and marketing implications.
  • Demonstrated ability to interact with multiple levels of business stakeholders to understand and interpret business requirements for the creation of deliverables.
  • Demonstrated ability to work independently with little or no direction.
  • Attention to detail with an emphasis on accuracy and quality.
  • Excellent project management skills; proven ability to collaborate with different constituencies and manage tasks to ensure deadlines are met and a quality product is produced.

Your Environment

Your Environment:

 

Working Conditions: Normal business office environment. Must be able to remain in a stationary position for periods of time while constantly operating a computer and or other office productivity machinery such as a calculator or telephone. The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery or communicate with coworkers.


Travel: Minimum, as required.


ADA: The above statements cover what are generally believed to be the principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of job duties.


American Integrity Insurance Group is an Equal Opportunity Employer.

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